GUCCI’S WORLD AT LONDON’S SAVVY SAVOY
Observing luxurious luggage and elegant clothes of the hotel’s high-heeled guests as he escorted them from floor to floor, the future fashion icon was inspired and set on his path to starting his own leather goods It’s not the oldest of London’s top-tier luxury hotels but The Savoy is arguably the most famous. Many would also argue it’s also the best, living up to every inch of it’s outsized reputation. Founded in 1889, the iconic property has hosted a bevy of rich and famous patrons (Monet painted from it’s windows) over its nearly 135 years, and even some who weren’t famous yet – like Guccio Gucci, who once worked there as a luggage and lift-boy early.company, shortly after his return to Italy from London.
Indeed, ever since the company’s founding, Gucci has frequently featured or mentioned the theme of travel, referencing the iconography of luxury hotels and the jetsetters who populated them in the early decades of the 1900s.
And with the fashion company having celebrated its centenary in 2021, The Savoy and Gucci continue to leverage their shared history in a host of creative ways, from design features to exceptional experiences for guests and clients.
The modern relationship between the two was first under the spotlight upon the reveal of Gucci’s Aria Collection in April 2021, privately screened locally at The Savoy. The Collection and its presentation included numerous nods to the hotel and its role in shaping Gucci’s mythology.
The partnership’s latest iteration has been the transformation of The Savoy’s Royal Suite – the hotel’s flagship suite, which runs the length of the 5th floor riverside featuring floor-to-ceiling windows that frame spectacular views of the river Thames and London landmarks.
Both opulent and comfortable, the interior of the Royal Suite was redesigned to reflect the Gucci world, with furniture, furnishings and decorative items from the Gucci Décor Collection, and art and antiquities specially curated by auctioneers Christie’s to harmonize with the Gucci aesthetic and the design and heritage of The Savoy.
In addition, art and antiquities from auctioneers Christie’s were carefully chosen to complement the blend of Edwardian architecture and art deco style of the hotel, prompting Adrien Meyer, Global Head of Private Sales at Christie’s to proclaim at the time, “Together with Gucci, the Royal Suite at The Savoy will become the most exclusive place to stay in London.”
Uniquely, all of the items in the Royal Suite added by Gucci and Christie’s are available for purchase, making the Royal Suite an exceptionally exclusive showroom.
The Royal Suite also offers a dedicated butler, use of The Savoy’s Rolls Royce within a five-kilometre radius, return transfers, plus bespoke in-room amenities and welcome gifts; plus Gucci experiences, such as evening cocktails, and a VIP personalized Gucci shopping experience, either within The Royal Suite by Gucci, or in one of Gucci’s flagship London stores, with private Rolls Royce transfer.
Guests are also supported by an “army of fabulous professionals” within the hotel from chefs to bartenders, florists to therapists, all of whom can create unique bespoke experiences. The network of butler and concierge can also be relied on to secure access to dining and entertainment opportunities across the city and equally can support any business needs guests may have.
And the price, in case you’re wondering? Just CDN$27,000 per night (breakfast included).
First published at Travel Industry Today
