JAMAICA COOKS UP TASTY AGENT INCENTIVE
The Jamaica Tourist Board’s recently launched ‘Jamaica Cooking Challenge’ invites travel advisors to recreate a taste of the island at home. Each month, the JTB Canada sales team releases a new cooking video featuring an authentic Jamaican recipe prepared with step-by-step instructions by Chef Latoya Fagan. Agents are encouraged to prepare the recipe at home and share a photo of their finished dish for a chance to win monthly prizes.
Travel advisors will have the chance to learn how to cook a variety of traditional Jamaican dishes throughout the year and gain a new appreciation for the destination’s rich culinary heritage.
The Jamaica Cooking Challenge 2023 recipe lineup includes:
• April: Jamaican Curried Goat
• May: Salt Fish Callaloo Fritters
• June: Corned Beef
• July: Red Pea Soup
• August: Patty Supreme
• September: Escovitch Fish
• October: Coconut Cake
• November: Fish Sandwich
• December: Pepper Shrimp
Jamaica’s expert foodie panel will review the submissions and select one agent as the top chef for each month. The winner will receive a $100 dining card and The ‘Art of Cooking’ cookbook by local celebrity chef Selwyn Richards.
Agents can learn more about the Jamaica Cooking Challenge, watch each month’s featured recipe video, and submit their entries at visitjamaica.com/canada/cooking.
First published at Travel Industry Today