Chiang Mai, Thailand, August 17, 2022 / TRAVELINDEX / Meliá Chiang Mai is ushering guests onto a nearby 250-acre gourmet organic farm, to meet local farmers and learn more about sustainable farming and healthier eating, as part of its A Journey to the Farm Package.
Under the new hotel’s ‘360° Cuisine’ program its kitchen works closely with ORI9IN The Gourmet Farm in San Sai District, sourcing ‘farm to plate’ organic produce that travels only a short distance. As much of each ingredient is used – roots, leaves, stems, stalks and more – before ‘plate to farm’ food waste returns to the farm as fertilizer in a truly 360° concept.
Priced at THB 8,800 nett (USD 243 nett) per room for two, the A Journey to the Farm Package comprises two nights in a Meliá Room, daily breakfast for two, and a day trip for two to the scenic farm inclusive of a picnic lunch.
The farm experience includes feeding the animals, walking through the farm with a guide to learn about both the cultivation of Meliá Chiang Mai’s fruits, vegetables and herbs as well as Ori9in’s Pharm traditional herbal medicine garden, and a chance to rummage through a garden maze.
According to chef turned sustainable farmer James Noble, who oversees ORI9In, the day trip is a chance for guests to learn more about the journey their food and these products have made, as well as who has been a part of that journey.
“This is tourism that leaves no footprint on the land; we’re trying to show people that you can have a day out without harming what you came to see in the first place,” he said.
Under the partnership between Meliá Chiang Mai and the farm, local farmers grow an array of fruits, vegetables and herbs for the hotel’s restaurants, bar and spa. In addition to local seasonal produce such as young morning glory, red basil, lemongrass and passion fruit, the farm grows various kinds of tomatoes, salad leaves, and specialized ingredients such as padrón pepper that would otherwise need to be imported from Spain for the hotel’s authentic Mediterranean cuisine.
“The partnership is a central plank of our ‘360° Cuisine’ program, under which we aim to work closely with local farmers to help them improve sustainability and encourage ethical production to make communities and the overall food system more resilient,” said the hotel’s general manager Edward E. Snoeks.
Towering over Chiang Mai’s River Ping and Night Bazaar, Meliá Chiang Mai opened in April. With a design that pays tribute to Chiang Mai’s charming history and culture with a contemporary flair, the hotel comprises a striking 22-floor tower fronted by an adjoining seven-floor podium building.
Drawing on Meliá’s Spanish origins and celebrating Spain’s famed gastronomy, the hotel’s dining landscape features restaurants Mai Restaurant and Bar and Laan Na Kitchen, bars Mai The Sky Bar and Tien Pool Bar, and lounges Ruen Kaew and The Level Lounge; the latter a 21st-floor executive lounge with panoramic views of the city.
The A Journey to the Farm Package is available to book from now until 28 November 2022 for a stay until 30 November 2022. For further information or to make a booking, call +66 (0) 52 090 699
About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited is a holding company under TCC Group operating leading integrated lifestyle property development in Thailand. The company has two main businesses consisting of the Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, and Sheraton and Retail, Wholesale and Commercial properties whose projects include 1) Retail and Wholesale including lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of ASIATIQUE the Riverfront Destination, Gateway at Bangsue, AEC Trade Center – Pantip Wholesale Destination, and Tawanna Bangkapi and 2) Commercial buildings including the famous Empire Tower and Athenee Tower located in Bangkok’s central business district.
About Meliá Hotels & Resorts
Meliá Hotels & Resorts is the best-known international brand in the portfolio of the Meliá Hotels International company; it has more than 100 city and resort hotels in the main leisure and business destinations of Europe, Asia, Africa and America. The brand offers exemplary meetings and events facilities in all important business cities as well as in exotic locations, catering to the ever-expanding conference and incentive travel market. As part of its innovation philosophy and new positioning, Meliá Hotels & Resorts has reinvented itself to cater to every aspect of the guests’ wellbeing. Unique experiences are created for guests and are defined by relaxation, quality time and personalised services. For a balanced lifestyle, Meliá Hotels & Resorts instinctively understands the guests’ needs and lifestyle expectations, which is an integral part of its redefined identity.
About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International operates more than 380 hotels (portfolio and pipeline) throughout more than 40 countries, under the brands Gran Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, Meliá Hotels & Resorts, The Meliá Collection, INNSiDE by Meliá and Sol by Meliá, plus a wide portfolio of affiliated hotels under the “Affiliated by Meliá” network. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company in Spain and Europe, according to the last S&P Global Sustainability Yearbook 2022 (Silver Class distinction). It also has ranked seventh in the Wall Street Journal’s list of the 100 most sustainably managed companies in the world (and the leading travel company) and is the only Spanish travel company included in the list of “Europe’s Climate Leaders 2021” by Financial Times. Meliá Hotels International is also included in the IBEX 35 Spanish stock market.