Montreal Saint-Hubert Airport (YUH) has revealed a new brand identity, reflecting its transformation into commercial aviation as construction of its new terminal, in partnership with Porter Airlines, progresses. Located in Saint-Hubert since 1927, the airport will now be known as MET – Montreal Metropolitan Airport.
The abbreviation MET will be used to enhance brand recognition and accessibility, according to designers. The green line incorporated into its logo symbolizes the movement of the Saint Lawrence River, reflecting connectivity, mobility, and the dynamism of its new purpose.
At the same time, its electric green colour builds upon the previously used forest green and is meant to highlight the organization’s commitment to the development of green and innovative technologies.
“With this substantial development, we are changing the very nature of the airport. Our ambition is to revolutionize the airport model, making it a source of collective pride and inspiring the world to view air transport differently. This is what the new identity of the airport represents,” says MET CEO Yanic Roy.
He adds, “Upon the opening of the new terminal in the summer of 2025, airlines will serve the entire country. Consequently, MET will be propelled among the largest airports in Canada. In doing so, Montreal will join the trend of major world metropolises that benefit from multiple interconnected airports to meet their air transport needs.”
More than just a name change, the new identity of MET – Montreal Metropolitan Airport is the promise of an innovative and different airport experience that listens to communities and industry stakeholders, initiates the latest advancements to build a leading, innovative, and sustainable airport model, says Roy, who adds, “We are not seeking growth at any cost. We are developing an airport in harmony with its environment, in consultation with communities, and utilizing its facilities to promote innovation and green transition… We aim to surpass the traditional model of air transport and contribute more to society.”
A year ago, the airport, located 15 km from downtown Montreal, announced its partnership with Porter for the construction of a commercial terminal with a capacity of 4 million passengers annually.
At the time, Porter said it would continue expanding its existing operations at Montréal’s Trudeau Airport (YUL), while also introducing a Canada-wide network at the convenient YHU airport, giving it two Montreal hubs to parallel its two facilities in Toronto.
First published at Travel Industry Today